Promotional Leaflet (B2B)
Promotional leaflet (B2B)
- Client: British Horseracing Board
- PR Agency: Hammond PR
- Project: Insert into The Director magazine
How do you own sole sponsorship of a major British sporting series – without it costing you millions?
The British Horseracing Board* and leading racecourses are seeking a long-term corporate sponsor for the Order of Merit series – an innovative, season-long competition to promote British Jump Racing.
What is the Order of Merit
It’s the F1 Grand Prix style championship for horses, designed to support the best races over hurdles and fences during the winter season (October-April). Now in its second year, it was developed by the British Horseracing Board and leading racecourses to enhance the prestige of Jump Racing in Britain.
How will you benefit as sponsor?
You will ‘own’ the sport: This is an exciting opportunity to be the first sponsor to be synonymous with the most prestigious Jump races in Britain. There has never been an overarching sponsor throughout a racing season before.
High brand exposure: Your brand name and logo will be seen everywhere over a seven-month period at all the best Jump racing fixtures throughout Britain – from flags and hoardings to leaderboards and jumps.
Impressive media coverage: Week in week out, from October to April, millions of people will see and hear your name in the media – on television, radio and the internet, and in a huge range of newspapers across the UK.
Excellent hospitality opportunities: With an enviable choice of 16 racecourses and dozens of high profile fixtures, you can entertain prospects and clients in real style throughout the whole Jump Racing season.
Elite consumer access: You will have unrestricted access to high net-worth racegoers and to all the British Horseracing Board’s consumer databases – including the entire database of racehorse owners and trainers in Britain.
This is your chance to be seen as innovative, constructive and dynamic in helping to build a real success story within the sport of British Jump Racing.
* The British Horseracing Board is the governing body of the sport in England, Scotland and Wales.