About me

  • With a talent for writing engaging copy that’s clear, concise and compelling, I write all kinds of marketing materials, from websites and brochures to mailshots and e-newsletters.
  • With me, you don’t just get a writer, you also get a strategic thinker who will ask all the right questions and interrogate your brief with intelligence to produce powerful, benefits-led copy.
  • I work in two ways: either direct with clients or through a third party (web and graphic design agencies, marketing companies, PR consultancies).

Never worked with a copywriter before? Never written a brief for one? No problem.  I will devise a detailed list of questions and discuss these with you in depth.  Your answers will create the brief I need.

Check out my 10 reasons you should hire a copywriter to write your website.

My background

  • After graduating with an honours degree in Business Management and French from Leeds University, I joined Texas Instruments in a marketing role. I then spent five years working in PR on the agency side and subsequently moved in-house to become head of public relations at the Financial Times.
  • My alter ego is the super hero Apostroph3Woman – my mission is to save the English-speaking world from misusing apostrophes. You can find out what I get up to on my Facebook page, on Twitter and on Instagram.

Connect with me on:

You can also send me an email to carole(at)seawert.co.uk or fill in the contact form.

Five things you might not know about me

1. I lived in Thailand for five years when I was a child.
2. I have two young rescue cats, Charlie and Lola (they are brother and sister).
3. I love taking photographs of flowers and have an online store at Society6.
4. I would love to have a pond full of ducks (but I live in a second floor flat).
5. I’m a fan of 40s and 50s musicals.